Founded in early 2011, POTABELLA is the namesake of creative, designer inspired pieces at affordable prices. For those of you who are already familiar with the label Potabella, you would probably remember the Backless Bow Satin Dress which they launched last year. It generated much hype at attention and you could see it worn at popular clubs in Singapore. 

Much like it's predecessor, the new Elodie Backless Dress in a Blush Pink colour is bound to make plenty of heads turn.
It is part of The Uptown Girl collection that was just recently launched. The designs in this collection are very metropolitan chic. Modern cuts, fuss free designs, comfortable materials, and always with attention to the subtle little details.  
The Elodie Backless Dress has great quality stitching and cut. I love the light cascading look of the skirt... not to mention the sexy bare back. This dress has an inner lining, it is not sheer. Looks fabulous with nude pumps, or even your favourite black stilettos. 
I love this polka dot print! It looks sweet and as far as polka dot prints go...  this particular one is very wearable. I know because I have a romper from years ago in this print.. and I still wear it till today! That's really something considering that in my wardrobe, most clothes get worn only once. Imma gonna get myself the Minnie Polka Dot Dress
Another recent collection is the Parisian Chic collection. This fashion forward collection is a balance of bling and sophistication. It has a lovely top I looove, the Lavinia Bow top, but it's already sold out!
Do check out the Mini Basic Tee, it's imported from Korea. It's a simple tee with a funky print and the hair accessory and frou frou skirt on the girl actually pops out. This tee is blinged up with an additional Juliet Beaded Necklace which is in the shape of a collar.  

The Laetitia Mini Skirt in a dusty gold colour, is a chic little skirt to add to your wardrobe. I like it's Puff appearance. This piece is directly imported from Korea too. (seen here with the Charlotte Gold Sequinned Collar Lace Shirt from the Glam Rockette collection)

There's also a good range of accessories to complement any outfit and any occasion. From designer inspired bags to jewellery and the new add on collars which are all the rage now Korea.

Potabella has an exclusive and sophisticated collection: Pristine by POTABELLA. Dresses in this collection are designed exclusively with excellent workmanship and made from quality fabric. Prices range from $42.90 to $79.90. And for any items from this range only, customers are entitled to exchange if item do not fit them and they will be refunded in terms of store credit (validity of 3 months) to purchase any items from the website. It's risk free shopping!

 The Yvette Panel Dress  is a fresh take on colour blocking. Combining a light pink, coral, yellow and even sheer panels of fabric, this dress is so unique I've not seen anything like it. 

 The Yasmin Scallop Dress is so pretty. The sweet colour combination and the scallop details on the top makes this dress so adorable. The cut in racer back like design as well as the bibbed like front of this dress will flatter all shoulders. 

These two new dresses will be launched this Sunday at 9pm! 

One Lucky winner will walk away with Pristine by Potabella Scallop Dress worth $69.90.
All you need to do is: Step1- Go to Potabella's FB page
Step 2- 'LIKE' their Pristine by Potabella Lookbook and stand a chance to win the dress!
Step 3- 'SHARE' that Lookbook and you will increase your chances by 5 times! :)

Don't forget to LIKE their FB page, and follow them on Twitter to stay updated on the latest launches and promos. Shop - at Potabella! :)